![Premium property search image 1](https://d14tal8bchn59o.cloudfront.net/9Zl_yxnkKn2UTVcUrQfCWD4uM_dIi_loXuoozarHzfM/w:960/plain/https://02f0a56ef46d93f03c90-22ac5f107621879d5667e0d7ed595bdb.ssl.cf2.rackcdn.com/sites/57315/photos/3167246/Premium_Property_Search_Image_1_original.png)
PREMIUM SEARCH
Attract buyers & sellers with faster, smarter property search. Turn site visitors into clients with proven lead capture at every turn.
![Premium property search image 2](https://d14tal8bchn59o.cloudfront.net/gElGE-G3nq_BRzYHFZRb3vWfJd5vnOMjI-p4P7n8jHA/w:960/plain/https://02f0a56ef46d93f03c90-22ac5f107621879d5667e0d7ed595bdb.ssl.cf2.rackcdn.com/sites/57315/photos/3167248/Premium_Property_Search_Image_2_original.png)
Make Exploring Fun
Invite your visitors to explore and keep them coming back with a friendly property search experience that feels like the big search sites.
- Draw on map (polygon) option
- Use several maps throughout your site
to focus on communities - Control which listings appear in search results, using location and other criteria
- Encourage visitors to explore
- Friendly and educational for users who don’t know the geography
![Premium property search image 3](https://d14tal8bchn59o.cloudfront.net/ePxzDJe3SKPJ5Yt8_Q3zghCYlLZPA6NmBYXpG313Pkk/w:960/plain/https://02f0a56ef46d93f03c90-22ac5f107621879d5667e0d7ed595bdb.ssl.cf2.rackcdn.com/sites/57315/photos/3167249/Premium_Property_Search_Image_3_original.png)
Deliver Results Fast
Say goodbye to cumbersome search forms. Results for locations and listings are automatically suggested by intelligent auto-fill as users type.
- Additional location criteria you choose, Supports city, postal code, MLS ID, address and additional location criteria you choose, such as subdivision, golf course, school district, etc.
- Control which locations are suggested as users type
- Always available in map search
- Available as a separate Universal Search Bar widget to place anywhere on your site
![Screenshot 2023 05 15 at 5.27.25 pm](https://d14tal8bchn59o.cloudfront.net/NWZbJOLI0gZJx434-eiXOjMS-GIt3whilRflZ77zCCE/w:960/plain/https://02f0a56ef46d93f03c90-22ac5f107621879d5667e0d7ed595bdb.ssl.cf2.rackcdn.com/sites/57315/photos/3167255/Screenshot_2023-05-15_at_5.27.25_PM_original.png)
Engage Visitors with Every Property
Every property detail page is an invitation to continue exploring, so you can convert more visitors to registered leads.
- Virtual tours hosted by YouTube, Vimeo and Matterport are embedded in the page instead of linking to external sites
- Smart algorithms present Similar Listing recommendations with every listing, based on your visitors’ search behavior
- Social media sharing creates valuable backlinks to listings on your site
- Options to Schedule a Showing and Request Info are always visible on any device
![Premium property search image 6](https://d14tal8bchn59o.cloudfront.net/YbpUGi-CQrvG2Qz0OBUq7Uso-_dLtfzBVibn5AJPd38/w:960/plain/https://02f0a56ef46d93f03c90-22ac5f107621879d5667e0d7ed595bdb.ssl.cf2.rackcdn.com/sites/57315/photos/3167256/Premium_Property_Search_Image_6_original.jpeg)
Keep Leads Coming Back
A Property Organizer helps your leads manage their search and helps you prepare to close them.
- Visitors can save their favorite listings or searches to access any time on your site
- A wealth of information from your leads’ activity history and their Property Organizer helps you understand their interests, so you’re better equipped to close them
- Create personalized saved searches for your leads and keep them returning to your site with automated email alerts for new listings
![Premium property search image 7](https://d14tal8bchn59o.cloudfront.net/mnlyL_DLywgnCcJIQSrmkL2OfETyUMREhSu6To-dZKI/w:960/plain/https://02f0a56ef46d93f03c90-22ac5f107621879d5667e0d7ed595bdb.ssl.cf2.rackcdn.com/sites/57315/photos/3167399/Premium_Property_Search_Image_7_original.jpg)
Build Your Pipeline & Grow Your Business
Registration opportunities throughout the search experience turn anonymous visitors into new clients for you to close.
- Collect new leads with built-in forms for Schedule a Showing, Request Info, Save a Search, Save a Listing, Contact, Evaluation Request
- Pop-ups show with search results encourage visitors to register to save their searches
- Custom registration form pop-ups can appear with settings you control for how they are triggered
- Put any of your custom site content or downloads behind registration forms
![Marketboost image 1](https://d14tal8bchn59o.cloudfront.net/Ru0MHY2GbHP425kQxfz0SijD5i82zDEgaRwKbpkmaJM/w:960/plain/https://02f0a56ef46d93f03c90-22ac5f107621879d5667e0d7ed595bdb.ssl.cf2.rackcdn.com/sites/57315/photos/3167401/MarketBoost_Image_1_original.jpeg)
MarketBoost
Move buyers & sellers closer to closing with automated website and email reports for locations and criteria you choose.
![Marketboost image 2](https://d14tal8bchn59o.cloudfront.net/ZaAdA3Cirt64NkOCtGOFDIW0Pwigh88Ew9av-kVurbo/w:960/plain/https://02f0a56ef46d93f03c90-22ac5f107621879d5667e0d7ed595bdb.ssl.cf2.rackcdn.com/sites/57315/photos/3167403/MarketBoost_Image_2_original.jpeg)
You’re The Local Expert
Insights into market activity position you as a local market expert, ready to help buyers & sellers close.
- Simple & powerful – Just create a Market (saved search) in your account and MarketBoost handles the rest
- Define Market locations with property search options or draw on a map
- We crunch the numbers on prices, inventory, and timing so your website and email reports are always up to date
![Marketboost image 3](https://d14tal8bchn59o.cloudfront.net/86i1BRSeuhRvN02XX72nTIFtCkpYFVD1r6KIg0R3KWc/w:960/plain/https://02f0a56ef46d93f03c90-22ac5f107621879d5667e0d7ed595bdb.ssl.cf2.rackcdn.com/sites/57315/photos/3167402/MarketBoost_Image_3_original.png)
Dynamic Website Reports
Report pages stay fresh on your site. Email report subscription forms bring new prospects to grow your client base.
- 3 report pages are produced for each Market you create:
- Active & sold listings
- Open homes
- Market stats on inventory, median price,
median days on site, sale to list price %
Site visitors become leads when they sign up to receive reports by email
Add links to report pages or embed reports in your own custom pages
![Marketboost image 4](https://d14tal8bchn59o.cloudfront.net/hODbfz1uw4KjSkF9SZ75EvZpwpoFwmglbB2fibEBe8w/w:960/plain/https://02f0a56ef46d93f03c90-22ac5f107621879d5667e0d7ed595bdb.ssl.cf2.rackcdn.com/sites/57315/photos/3167404/MarketBoost_Image_4_original.jpg)
Email Reports
Engage your prospects with updates on market activity that keep them returning to your site.
- Your branding is prominently featured
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Subscribers can choose from 3 email reports for each Market you create:
- Daily: Active & sold listings, price changes
- Weekly: Open homes (sent Thursdays)
- Monthly: Market stats & trends
- Content variety offers options for buyers and sellers in all stages of learning and exploring
- Links in listings and reports bring subscribers back to your site
![Marketboost image 5](https://d14tal8bchn59o.cloudfront.net/H3UI9PtEbuFinXxtnjZn1uxUSCTiq6MEH4sfIcqxCqE/w:960/plain/https://02f0a56ef46d93f03c90-22ac5f107621879d5667e0d7ed595bdb.ssl.cf2.rackcdn.com/sites/57315/photos/3167405/MarketBoost_Image_5_original.jpg)
Manage & Discover
Easily manage subscriptions and track your leads’ engagement.
- Add leads individually or in bulk to any email report subscriptions
- Manage your leads’ report subscriptions in your IDX Control Panel or in Optima Leads, our mobile app for agents
- Lead and email activity reports help you learn which leads are more engaged and active
![Marketboost image 6](https://d14tal8bchn59o.cloudfront.net/cuOhvSgH2iiH83617PRwStD1AMoqBZy_hdoDQBr5hjE/w:960/plain/https://02f0a56ef46d93f03c90-22ac5f107621879d5667e0d7ed595bdb.ssl.cf2.rackcdn.com/sites/57315/photos/3167406/MarketBoost_Image_6_original.jpeg)
Your Team Wins
Use our Broker account option for your brokerage office website. Each agent gets their own branded email reports to help them close more clients.
- Agents’ personal branding appears with the brokerage branding on report emails
- Agents can manage subscribers themselves and monitor their leads’ engagement
![Screenshot 2023 05 15 at 6.13.37 pm](https://d14tal8bchn59o.cloudfront.net/Qo8pKWxZoW2WSCWx-w4U07Hk35rMzdpU9YHxPHE7JYg/w:960/plain/https://02f0a56ef46d93f03c90-22ac5f107621879d5667e0d7ed595bdb.ssl.cf2.rackcdn.com/sites/57315/photos/3167521/Screenshot_2023-05-15_at_6.13.37_PM_original.png)
OPTIMA LEADS
Your mobile assistant is here! Work your real estate leads wherever you are.
Agent app for iOS & Android
Apple App Store Google Play
Agent app for iOS & Android
Apple App Store Google Play
![Screenshot 2023 05 15 at 6.20.36 pm](https://d14tal8bchn59o.cloudfront.net/Hrupt0LwP-sIvQO9Ze1juUbwRUh_iLF7mhUskCqOJ0M/w:960/plain/https://02f0a56ef46d93f03c90-22ac5f107621879d5667e0d7ed595bdb.ssl.cf2.rackcdn.com/sites/57315/photos/3167523/Screenshot_2023-05-15_at_6.20.36_PM_original.png)
Empower Yourself
You’re always equipped with everything you need to keep your business moving and growing.
- View a live feed of your IDX website activity
- Instantly access & add leads
- Learn which listings are catching your leads’ interest and prepare for follow-up conversations
- Check in new leads at your open houses, so your automated emails keep them engaged afterwards
![Screenshot 2023 05 15 at 6.26.45 pm](https://d14tal8bchn59o.cloudfront.net/uVrBm4VdTfJuRa__nykxEgNLXSL6wMPNgUdfrVHU2Xo/w:960/plain/https://02f0a56ef46d93f03c90-22ac5f107621879d5667e0d7ed595bdb.ssl.cf2.rackcdn.com/sites/57315/photos/3167524/Screenshot_2023-05-15_at_6.26.45_PM_original.png)
Satisfyingly Simple
Your life and business can be hectic, so we make managing your leads easy.
- Add leads to your email campaigns and MarketBoost report subscriptions
- Update information in your CRM, like lead stage, tags, and contact details
- Add time-stamped notes so your important thoughts and next steps are always captured
![Marketing automation image1](https://d14tal8bchn59o.cloudfront.net/erS4R-BEQ_nul5Xh_ncYslwj9P1BpLw5BnyHW_oGN24/w:960/plain/https://02f0a56ef46d93f03c90-22ac5f107621879d5667e0d7ed595bdb.ssl.cf2.rackcdn.com/sites/57315/photos/3167528/Marketing_Automation_Image1_original.jpg)
MARKETING AUTOMATION
Smart, automated text & email follow-up.
![Screenshot 2023 05 15 at 6.31.37 pm](https://d14tal8bchn59o.cloudfront.net/WoCvXrk87WafLMyVwVlX7MX4Gw44IHzjE8xdFI6pFDo/w:960/plain/https://02f0a56ef46d93f03c90-22ac5f107621879d5667e0d7ed595bdb.ssl.cf2.rackcdn.com/sites/57315/photos/3167536/Screenshot_2023-05-15_at_6.31.37_PM_original.png)
Better, Smarter Follow-up
Jump start lead engagement with personalized, dynamic follow-up text & email campaigns.
- Send automated listing recommendations and market data based on your leads' search and viewing behavior
- Keep the conversation going with content that’s always current instead of stale, generic campaigns
- Mix custom content with automated Smart Content that delivers personalized, relevant market information
![Marketing automation image3](https://d14tal8bchn59o.cloudfront.net/aEdUFjJyWwtHTnx-_I4ft8sHNv28ocyZ4PEQTsSv_44/w:960/plain/https://02f0a56ef46d93f03c90-22ac5f107621879d5667e0d7ed595bdb.ssl.cf2.rackcdn.com/sites/57315/photos/3167529/Marketing_Automation_Image3_original.jpg)
“Oops” Is Not An Option
Consistent follow-up for leads from all sources means nobody slips through the cracks.
- New leads from Zillow, Trulia, and over 30 third-party lead gen services automatically enter your account and follow-up campaigns
- Use rules to assign leads to different campaigns based on their source
- Ready-to-use drip campaigns are included for both buyer and seller leads, and you can create your own
![Agent crm image 1](https://d14tal8bchn59o.cloudfront.net/toLVuSB2yfaItSUfFhI2J8FWZpo8x7ZnyuioZ3Ncjew/w:960/plain/https://02f0a56ef46d93f03c90-22ac5f107621879d5667e0d7ed595bdb.ssl.cf2.rackcdn.com/sites/57315/photos/3167611/Agent_CRM_Image_1_original.jpg)
Agent CRM
Take control over your business growth.
![Agent crm image 2](https://d14tal8bchn59o.cloudfront.net/trzyod0IOkkuDS7-G8XfddeeIQVR3m3eEXvgXOfxJg4/w:960/plain/https://02f0a56ef46d93f03c90-22ac5f107621879d5667e0d7ed595bdb.ssl.cf2.rackcdn.com/sites/57315/photos/3167612/Agent_CRM_Image_2_original.jpg)
IDX Integration
Your IDX website and CRM work together as a single, integrated system to help you optimize your opportunities and work more productively.
- Keep all lead information in one, easy-to-use system
- Lead Rating uses your leads’ activity to show you which leads are your best bets, so you can prioritize your time
- Your leads’ property search and viewing history is kept alongside your notes and tasks, all working together to help you close them
![Agent crm image 3](https://d14tal8bchn59o.cloudfront.net/pln_zz7AChFZ8lA3BlhXRzE13La_iL7ImazYFeEzo-M/w:960/plain/https://02f0a56ef46d93f03c90-22ac5f107621879d5667e0d7ed595bdb.ssl.cf2.rackcdn.com/sites/57315/photos/3167615/Agent_CRM_Image_3_original.jpg)
Business Dashboard
Everything you need to monitor your performance and manage your time is provided in one screen.
- Track the percentage of leads with activity in the last 30 days
- Track the percentage of leads with email subscriptions
- See all the leads in your funnel and monitor their
progress towards closing - Learn which of your lead generation channels are producing the most leads
- See your tasks that are due today and other tasks scheduled for the week
![Agent crm image 4](https://d14tal8bchn59o.cloudfront.net/93mPHluqzCh9OH2kBWLncm9OW8B7gmXnPDBcCPY4DzM/w:960/plain/https://02f0a56ef46d93f03c90-22ac5f107621879d5667e0d7ed595bdb.ssl.cf2.rackcdn.com/sites/57315/photos/3167619/Agent_CRM_Image_4_original.jpg)
Tools To Help You Close
Smart, powerful, and simple features work together to keep you productive while staying out of your way.
- Keep all your tasks in a single To Do list
- Sync your tasks with your calendar
- Create Tags to track, filter, categorize, and instantly find your leads
- Locate tasks or groups or tasks with a variety of filter options
- Use filters to make changes & updates to multiple leads at once
- Track the stage of every lead with Pipeline Status to prepare your next steps
![Agent crm image 5](https://d14tal8bchn59o.cloudfront.net/YIT-yXizlDGhfr6sulDN9caDQPGnSwU0fWTQJPRXnSY/w:960/plain/https://02f0a56ef46d93f03c90-22ac5f107621879d5667e0d7ed595bdb.ssl.cf2.rackcdn.com/sites/57315/photos/3167621/Agent_CRM_Image_5_original.jpg)
More Mobile Power
Stay on top of your tasks with access to Agent CRM features in Optima Leads, our mobile app for agents.
- Add & update the Lead Stage in lead records as you move them closer to closing
- Add & update Tags in lead records to easily find them using filters
- Add notes with automatic time stamps & review them in your lead’s History view
![Agent crm image 6](https://d14tal8bchn59o.cloudfront.net/x2eqH5kX6rPlfb2L9d8XCitMNXgFEdya9rwo7y8iJRQ/w:960/plain/https://02f0a56ef46d93f03c90-22ac5f107621879d5667e0d7ed595bdb.ssl.cf2.rackcdn.com/sites/57315/photos/3167622/Agent_CRM_Image_6_original.jpg)
A Complete Email Toolbox
Add more email marketing tools to engage, build trust, and grow relationships with your leads.
- Send newsletters or other custom email content to leads you choose
- Recognize your leads’ birthdays & closing anniversaries with ready-to-use, automated emails
- Use a drag-and-drop editor to quickly build emails with images & embedded videos
- Add images from our stock image library
- Emails are sent from your own email address to avoid
spam & junk email filters - Track your email performance metrics